Todd, ever since you've told me this story I've been sharing it with everyone. It really is a great example of using creativity over $$ to leave an impression!
Chris Hall
· 6 months ago
It's the little things that make a big difference, isn't it Todd. Great story. :) You've piqued my interest in Angie's list which is a site I was previously unfamiliar with... I've now checked it out and bookmarked it. ;)
The more I think about it, the more I think that the key to "social media" for business lies in the way you treat your customers. How simple is that? The need to be able to tie these customer care efforts back to sales/subscriptions/etc exists though, ROI anyone?, and will probably be the next breakthrough evolution with this medium.
Gregg Smith
· 6 months ago
Todd: Sell me on a subscription to Angie's list. I've looked hard at it but can't get past my reliance on trusted word of mouth recommendations from friends.
Thanks Gregg Smith @greggwitt
earwood
· 6 months ago
Gregg - I'm not a AL junkie, but here's the best pitch I can give... sites like Yelp or City Search allow anonymous reviews (i.e. - your username could be gwstar19 and I wouldn't really know who you are. AL at least posts who I am so a user can see that I actually live in Louisville.
Another BIG selling point to me is... paying money keeps out trolls and hinders those gaming the system. While a business could buy 10 friends a membership to go say nice things, I believe most won't because it look so odd in the context of Angie's List.
I prefer to ask folks that I know for a referral, but I think Angie's List is the next best step if you can't find a person you know.
All Comments
The more I think about it, the more I think that the key to "social media" for business lies in the way you treat your customers. How simple is that? The need to be able to tie these customer care efforts back to sales/subscriptions/etc exists though, ROI anyone?, and will probably be the next breakthrough evolution with this medium.
Sell me on a subscription to Angie's list. I've looked hard at it but can't get past my reliance on trusted word of mouth recommendations from friends.
Thanks
Gregg Smith
@greggwitt
Another BIG selling point to me is... paying money keeps out trolls and hinders those gaming the system. While a business could buy 10 friends a membership to go say nice things, I believe most won't because it look so odd in the context of Angie's List.
I prefer to ask folks that I know for a referral, but I think Angie's List is the next best step if you can't find a person you know.
Todd