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Howard wasn't solely saying that it's a bad time to start a coming, quite the opposite. What he was saying is that some startups may work less effectively in this economy and market. A startup focused on revenue (and profit) is going to get more traction than one that's based on an advertising revenue model.
He also supported the ideas of starting "micro-startups" like his latest venture, StockTwits, where the cost is so low that you can afford to grow it very slowly through lousy times.